New Website Launch
Apr 11, 2016
By Huzefa Mamoowala
As part of our long term strategy to expand our reach across the country; we are extremely glad to announce that our new e-commerce portal will be operational today. Through this news article, we will outline the basic features of the website and give you a brief insight with regards to our product portfolio.
It is with great pleasure that all of us here at 3MB officially declare our new website open to the public. Our long term goal with this portal is to create an online packaging store that encompasses a wide range of products from filling, sealing and capping machines to labeling, printing and end-of-the-line packaging. We have made a beginning with our initial portfolio consisting of consumables, filling, sealing and capping equipment.
Why E-commerce?
Between 2009 to 2014, the e-commerce industry in India registered a CAGR (Compounded Annual Growth Rate) of 34%, valued at 16.4 billion USD; however, in 2014 just 19% (243 million) of Indians used the Internet (pwc Report. 2015). These figures show that the e-commerce sector in India is just in the nascent stages of expansion and with government initiatives like Digital India looking at providing 250,000 villages with broadband internet by December 2016 (Digital India Website, 2016) it looks increasingly likely that a significant proportion of Indians will be online in the next 3-5 years. By leveraging the massive growth potential of e-commerce, we are looking forward to grabbing a piece of the market through our own website. With a greater proportion of Indians getting online, we are predicting a higher receptiveness of customers towards making online payments and enquiries; which we hope will steadily help us develop a strong goodwill and brand recognition on a pan India scale.
The Website
We have made every attempt to make this website as user-friendly as possible; the following points will highlight the key features:
- We have segregated our products by category as well as by industry to help customers find products related to their requirements with greater ease.
- Bulk discounts have been integrated with the product detail page for a select number of products to facilitate the requirements of customers buying items in larger quantities. For those products that do not have a bulk discount tab; we have clearly mentioned bulk discount quantities in our product descriptions.
- We have taken considerable time and effort in writing informative and relevant product descriptions, clicking high quality product photos and providing straightforward operating manuals (For some products). Currently, we are in the process of developing our product videos and should have them up by mid-May.
- The enquiry procedure has been integrated with the shopping cart, allowing the customer to add numerous products at a time and send just one consolidated enquiry instead of many individual ones. The payment process is similar to almost all of the well-known consumer e-commerce sites and customers should have no issues while making payments.
- We have provided a secure, encrypted connection to our website (The green padlock next to the URL) which means customers will not be disturbed by unwanted pop-ups or ads.
If you have any feedback to make regarding the aforementioned features or for any other aspect of the website, please do not hesitate to get in touch with us. We are available on email, phone and WhatsApp.
We would like to take this opportunity to thank our Web Development partner; Web Element Solutions Ltd. for their efforts in making this platform a reality.
Our Products
Websites can be made flashy with all sorts of high tech graphics and sophisticated software, but the only way an e-commerce platform can sustain itself in the long run is purely through selling the right type of products, at the right price and with the right quality standards. Our current product portfolio consists of Chinese and Japanese imports, products that are made domestically in India and some products that are designed and manufactured in our own factory.
For all our imported and domestically sourced products, we follow a strict policy in terms of supplier selection and rate them in terms of product quality, spare part accessibility and delivery time. As a result of our policy, we are in business with some of the best and most efficient suppliers and we can transfer these benefits to the customer directly in the form of product warranties and spare part availability on our website.
As mentioned above, in addition to trading we also design and sell our own products; which is an aspect of our business that we hope to scale up. Our strategy in this home-grown segment of products is to target gaps in the market and provide cost effective and innovative solutions; thereby making the e-commerce platform the perfect way to promote our products. In the near term we have identified a gap in the paste and liquid filling market and are in the process of developing a number of cost effective filling machines for customers with requirements in the range of 6-15 containers per minute.
For all our products, whether they are sourced externally or made by us; customers can be rest assured that spare parts and after-sales service will be available throughout the working life of their product.
We hope to interact with you soon...
Best Regards,
The 3MB Team.